Key element in this is the mind set of “the circle of giving” where the attitude what's in it for me has made way for the attitude what do I have to offer and add. How can I use my potential to make the world more beautiful and better. Mental wellbeing is central to this instead of materialistic prosperity. With NewERA we want to show that giving does not mean that you get less, but that it is an enrichment at multiple levels. A number of components of this are: more economic equality, more social connection, more intensive connection with nature, a cleaner environment and more individual freedom.
Within NewERA we want to use the most innovative developments for the intended transition.Innovation is a process of awareness, taking responsibility and taking actual steps. This explicit approach is reflected in the sustainable way of energy generation (hydrogen), sustainable construction, vegetarian and organic food in the restaurant that focuses on a shortened food chain, simple yet high-quality prefab hotel rooms, no unnecessary noise and light pollution. In addition, (personal and business) retreats are organized to give people new insights about the NewERA and thereby encourage them to a new way of thinking and acting. Inspiring conferences and cultural events with appropriate themes will also take place.